JUN – Officer Resources

Healthcare Business Monthly
Thank you for responding to our request to add your special events to Healthcare Business Monthly. Our editors couldn’t be more pleased. It’s rewarding for chapters to receive recognition for their hard work to help our industry excel, and it’s beneficial for other chapters to see what their colleagues are doing. Here are a few tips to ensure your chapter looks its best on the pages of the magazine.

Tip No. 1 – Subject Matter Matters
If you could only send one photo of your event, what would it be? Keep this in mind while snapping shots at your next meeting. Try to capture a moment that tells the whole story in a single image. For example, an animated photo of officers interacting with members during a game night is much more expressive than a photo of a room full of people staring at a screen, or a raffle ticket jar. If you are unable to take pictures during an event, a simple group shot of your officers is always good.

Tip No. 2 – Consider the Source
There’s a big difference between displaying your images on a monitor verses printing them on paper. Displaying an image on a monitor only requires three colors and a resolution of 72 dpi (dots per inch). In print, an image requires four colors and a resolution of 300 dpi.
Assuming you’re using a digital camera, set it for a high resolution setting (at least 3 megapixels). Don’t adjust the size of your images or edit them in any way. We have specially trained staff to do that for you! Most consumer-rated digital cameras automatically save images in JPEG format, which is perfect.
For smartphone cameras, there are size options that pop up when you send the photo(s) via email. Options are usually Small, Medium, Large or Actual Size. Choose Actual Size to send the best quality photos. Never choose Small or Medium.

Tip No. 3 – Shed Some Light
Adequate lighting is essential. Remember to select the proper scene setting on your digital camera, such as “Party” if you are inside or “Bright Sun” if you are outside. The flash on your camera or cell phone only highlights a few feet in front of you; don’t rely on it to brighten a dark room. If you are indoors, make sure the room is well lit.

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