Establishing Your Personal Brand

Establishing Your Personal Brand

When you think of a “brand” of any particular item, what comes to mind? Nike, Levi Strauss, Mercedes Benz, Kleenex, and McDonalds might be just a few of the names that popped into your mind. Think about each name on that list – what comes to mind? Does a particular brand inspire you? Make you smile? Make you angry? Remind you of a bad experience?
Personal branding is much like any other form of branding. The biggest difference? Your personal brand is YOU! Not a product, not a fad, not a service offering, but you! Your reputation. What you bring to the table. The image people get in their mind when they hear your name. The feelings and memories associated with any previous meetings or interactions with you.
What does your personal brand say about you? How can you change or grow your personal brand?  My suggestions on a few first steps:

  1. Be authentic – Honesty goes a long way! When asked your opinion, give it…and then explain why you think the way you do. Why you would pick one strategy over another?
  2. Be present – Not just in your job and career path, but keep up-to-date with current industry news. When you are in a face-to-face meeting (or webchat), put down the technology, don’t be surfing other sites in an attempt to multi-task, but, instead, focus on the conversation and topic at hand.
  3. Be curious – Never stop learning. Ask “why?” anytime there is something you don’t understand. Don’t be afraid to ask questions and seek clarity.
  4. Be a source of knowledge – Share your knowledge. Whether it be through speaking at a local chapter, writing an article, or mentoring, be willing to help others learn some of the skills and knowledge you’ve already gained.


Chandra Stephenson
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Chandra Stephenson, CPC, CDEO, CIC, COC, CPB, CPCO, CPMA, CPPM, CRC, CCS, CPC-I, CANPC, CCC, CEMC, CFPC, CGSC, CIMC, COBGC, COSC, is an independent consultant and an AAPC Fellow. She started out in healthcare over 14 years ago and has worked in various settings, including a centralized billing office, a family practice office, a cardiology office, and a local technical college as a billing and coding instructor. Stephenson has worked as a coding and compliance auditor and enjoys auditing, researching coding and compliance issues, developing coding tools, and providing practitioner education. She is a member of the Indianapolis, Ind., local chapter.

No Responses to “Establishing Your Personal Brand”

  1. maxine pollard says:

    I think this is a very important article. I never thought of myself as a Brand but this has given me the motivation to start thinking this way! Thanks!