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Home Health & Hospice Week

Industry News:

Rebrand With Name Change

Published on Fri Nov 22, 2013

Providers looking to grow may want to consider rebranding as part of their marketing efforts. For example: Hospice Inc. in Hyde Park, N.Y. has renamed itself Hudson Valley Hospice, according to press reports. The hospice heard in feedback that its former name "was a little bit aloof and corporate," Hudson Valley Hospice Founda-tion executive director Mike Murphy told the Hud-son [...]
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