Advanced Search

Home Health & Hospice Week

Industry Notes:

Consider These Website Changes To Capture Business

Published on Tue Mar 15, 2011

If your website doesn't currently emphasize your experience and staff credentials, you  may want to consider a change. "When looking online for a ... healthcare provider, consumers want information about credentials and experience above everything else," says online marketing specialist WebVisible. In a survey of 1,000 Americans, 66 percent said details about credentials and experience would be the top factor in helping them pick a health care provider when conducting an online search. "The higher the income the more people care about credentials and experience," notes Los Angles-based WebVisible. In the survey conducted with Chicago market researcher Synovate eNation, "57 percent of those earning under $25k said it's important, while that number jumps to 71 percent and 70 percent respectively for the two highest income categories ($50k-$75k and $75k+)." The second-highest ranked factor was a personal referral. The lowest ranked choices were customer testimonials.
You’ve reached your limit of free articles. Already a subscriber? Log in.
Not a subscriber? Subscribe today to continue reading this article. Plus, you’ll get:
  • Simple explanations of current healthcare regulations and payer programs
  • Real-world reporting scenarios solved by our expert coders
  • Industry news, such as MAC and RAC activities, the OIG Work Plan, and CERT reports
  • Instant access to every article ever published in your eNewsletter
  • 6 annual AAPC-approved CEUs*
  • The latest updates for CPT®, ICD-10-CM, HCPCS Level II, NCCI edits, modifiers, compliance, technology, practice management, and more
*CEUs available with select eNewsletters.

Other Articles in this issue of

Home Health & Hospice Week

View All