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Home Health & Hospice Week

Marketing:

Use A Well-Networked Web Presence For Savvy Marketing

Published on Fri Jan 07, 2011

The old web rules no longer apply. If you don't have a multi-faceted online strategy, you're missing out on a key market. Americans spend 36 percent of their time online visiting websites and blogs, a new Nielson study reveals. And 23 percent of that time is dedicated to communicating across social networks. Here's what you need to know to ensure your web presence attracts and compels potential new patients no matter where they find you. Relevancy and 'Rich'Content Are Musts Keep in mind: Any potential client who's scouting the web for home care information is going home in on two things: content that's highly significant and lots of it. A simple landing page with a couple pictures, your tag line, and a telephone number isn't going to cut it. Best: Online users want content, whether it's in the form of articles, case studies, research, newsletters, or forums, says physical therapist [...]
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