Wiki Promoting New Billing Company Help!

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Tara0513

Networker
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Location
Colts Neck, NJ
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Hello everyone,

I recently started working for a new up & coming medical billing company and we are looking for advice on how to network and market effectively to obtain new clients. I know that building strong connections is key in this industry, but I’m not sure where the best place to start is.


For those of you who have experience in running your own billing service, what strategies worked best for you when it came to:

  • Finding and approaching providers or practices
  • Building credibility and trust as a new company
  • Leveraging professional organizations, events, or online platforms

Is cold calling effective/efficient? The owner seems to think this the best way to start, but in today's day & age I feel like telemarketing calls are not very fruitful.

Any tips, resources, or personal experiences would be greatly appreciated!


We are located in New Jersey.
 
LisaAlonso23 said:
Put up booths at local and regional conferences to start. Have brochures and advertising on hand with giveaways to potential clients.
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thank you! we have signed up for multiple conferences to reserve a booth spot, and we have take home folders with all our information, as well as little gifts with our logo on it. like pens and antibiotic sprays nothing special lol.
 
I'll add that you likely want to focus your efforts on practices that are not part of a larger healthcare system, which is becoming more and more rare these days. You need to find individual private practices. Ask to speak with the practice manager, or physician if you can. You need to demonstrate why your company will bring in additional funds vs the current process. Be clear what you can provide. Do you offer full coding? Auditing if practice is coding? Credentialing services? Prior authorizations? What type of reporting/analytics can you provide? How will you integrate with their EMR to make it seamless for them? Demonstrate how your company will lighten the workload of the provider and/or practice manager and be able to bring in additional revenue. Explain how your staff are qualified and credentialed, and they no longer need to worry about the revenue cycle and can focus on patient care. Each practice might be hesitant for different reasons, and being flexible in the services you offer can ease that. If they're local and concerned about outsourcing, offer to stop by twice a week in the beginning to address any concerns.
If you already have your first client, word of mouth can do wonders. Offer existing clients a promotion if they recommend you to another client that signs. Remember you might hear 100 or 1000 or 10,000 "no"s before a yes and don't get discouraged.
Finally, in 2025, there is no reason to limit yourself to your local area, although that's a great place to start. Good luck!
 
csperoni said:
I'll add that you likely want to focus your efforts on practices that are not part of a larger healthcare system, which is becoming more and more rare these days. You need to find individual private practices. Ask to speak with the practice manager, or physician if you can. You need to demonstrate why your company will bring in additional funds vs the current process. Be clear what you can provide. Do you offer full coding? Auditing if practice is coding? Credentialing services? Prior authorizations? What type of reporting/analytics can you provide? How will you integrate with their EMR to make it seamless for them? Demonstrate how your company will lighten the workload of the provider and/or practice manager and be able to bring in additional revenue. Explain how your staff are qualified and credentialed, and they no longer need to worry about the revenue cycle and can focus on patient care. Each practice might be hesitant for different reasons, and being flexible in the services you offer can ease that. If they're local and concerned about outsourcing, offer to stop by twice a week in the beginning to address any concerns.
If you already have your first client, word of mouth can do wonders. Offer existing clients a promotion if they recommend you to another client that signs. Remember you might hear 100 or 1000 or 10,000 "no"s before a yes and don't get discouraged.
Finally, in 2025, there is no reason to limit yourself to your local area, although that's a great place to start. Good luck!
Click to expand...
Thank you for all the pointers and things to offer!!! Also, the words of encouragement!
 
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